It’s easy adding 301 redirects to your website using Apache’s htaccess. A 301 redirect is the most efficient and Search Engine Friendly method for web page redirection. It’s not difficult to implement and will preserve your search engine rankings as well.

Often when someone does a redesign of their website or puts it into a new platform, and little consideration is regarded for the difference between the existing an new link structure. You should have a redirect in place if your old link structure varies from the new one. This will help you maintain you search engine rankings and decrease the possibility if someone reaching a 404 page.