Recently I obtained a copy of Magento Beginner’s Guide by William Rice from Packt Publishing. This book is great, I would recommend it to any new or existing Magento store owner. It servers as an excellent reference guide for experienced users and a great beginners guide for new store owners.

Magento is the world’s most evolved e-commerce solution and runs on the Apache/MySQL/PHP platform. From one installation, users can control multiple storefronts, all sharing customer and product information. Magento’s templates and themes enable users to customize the look and feel of their store, even optimizing it for mobile phones. Extensions enable them to connect Magento to a large number of payment gateways and shipping services.